LINK BUILDING

For search engines that crawl the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Link building describes actions aimed at increasing the number and quality of  inbound links to a page. Various types of links are:

RECIPROCAL LINK:

A reciprocal link is a mutual link between two objects, commonly between two websites, to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no longer an important part of the search engine optimization process.

RESOURCE LINK:

Resource links are a category of links, which can be either one-way or two-way, usually referenced as "Resources" or "Information" links.

DIRECTORY LINK BUILDING:

Website directories are lists of links to websites, which are sorted into categories. Website owners can submit their site to many of these directories. Some directories accept payment for listing in their directory, while others are free.

 

 

Create a blog and establish yourself as an authority:

Creating a blog is the easy part. Establishing yourself as an authority is the part many marketers skip. A good place to start is with a robust author bio in your blog sidebar or at the end of your blog posts. Next (here it comes again), you’ll want to publish great content on your blog. A few ideas:

• Controversy – a few rants or attacks are OK, but don’t be like the boy who cried wolf.
• Original research – doing research and publishing the results is a great way to attract links.
• Lists – these can increase the impact of your content, but doing too many can become tiresome.
• Tutorials – show your readers step-by-step how to do something, and they’ll appreciate you for it.
• Videos – these can be an easy way to share advice and info with your site users.